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Privacy Policy

Gravity Privacy Policy 

Effective Date: 03-30-23 



Gravity Systems, Inc. (“Gravity”, “us”, “our” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. 

 This policy describes the types of information we may collect from you or that you may provide when you visit the website www.gravityusa.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

 This policy applies to information we collect: 

  1. On this Website. 
  1. In email, text, and other electronic messages between you and this Website. 

It does not apply to information collected by: 

  1. Us offline or through any other means, including on any other website operated by us or any third party; or 
  1. Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website. 

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. 


Persons Under the Age of 18 

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Website. We do not knowingly collect personal information from persons under 18. If you are under 18, do not use or provide any information on this Website or through any of its features or provide any information about yourself to us. If we learn we have collected or received personal information from a person under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us through the form on our “Contact” page. 


California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information. 


Information We Collect About You and How We Collect It 

 We may collect several types of information from and about users of our Website, including information: 

  1. By which you may be personally identified, such as your full name, postal address, email address, or telephone number (“personal information”); 
  1. That is about you but individually does not identify you, such as aggregated analytics information, product popularity, ad general demographic information; and/or 
  1. About your internet connection, the equipment you use to access our Website, and usage details, including IP address. 

We may collect this information: 

  1. Directly from you when you provide it to us. 
  1. Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. 


Information You Provide to Us 

 The information we collect on or through our Website may include: 

  1. Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website or requesting further services. We may also ask you for information when you report a problem with our Website. 
  1. Records and copies of your correspondence (including email addresses) if you contact us. 

If you are a remote support Services client, Gravity will have the ability to view, collect, process, and use your data in order to perform the service and support obligations under the support Services. Customer’s request for us to access Customer’s computer through remote access software indicates Customer’s permission for Gravity to provide support Services in this way. While remote access support Services are provided, Gravity will only access, control and gather information on Customer’s computer that Gravity reasonably believes is necessary to analyze and provide assistance under the requested Services. Gravity will treat such Customer information as Confidential Information and in accordance with the relevant Master Agreement and Gravity’s Privacy Policy. The language of the Master Agreement controls over any conflicting or differing language in this Privacy Policy. 


Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: 

  1. Details of your visits to our Website, including traffic data, logs, and other communication data and the resources that you access and use on the Website. 
  1. Information about your computer and internet connection, including your IP address, operating system, and browser type. 

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). See Your Data Protection Rights for information on how you can opt out of behavioral tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking. 

 The information we collect automatically may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: 

  1. Estimate our audience size and usage patterns. 
  1. Store information about your preferences, allowing us to customize our Website according to your individual interests. 
  1. Understand the effectiveness of our advertisements. 
  1. Speed up your searches. 
  1. Recognize you when you return to our Website. 

The technologies we use for this automatic data collection may include: 

  1. Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
  1. Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Gravity, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 


Third-Party Use of Cookies 

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. 

 We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information. 


How We Use Your Information 

We use information that we collect about you or that you provide to us, including any personal information: 

  1. To present our Website and its contents to you. 
  1. To provide you with information, products, or services that you request from us, including remote technical support.  
  1. To fulfill any other purpose for which you provide it. 
  1. To provide you with notices about your account, including expiration and renewal notices. 
  1. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. 
  1. To notify you about changes to our Website or any products or services we offer or provide though it. 
  1. In any other way we may describe when you provide the information. 
  1. For any other purpose with your consent. 

For more information, see Choices About How We Use and Disclose Your Information. 

 We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. 


Disclosure of Your Information 

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy: 

  1. To our subsidiaries and affiliates. 
  1. To businesses with which we have contracted to provide technical support on their behalf. 
  1. To contractors, service providers, and other third parties we use to support our business. 
  1. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Gravity’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Gravity about our Website users is among the assets transferred. 
  1. To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information. 
  1. To fulfill the purpose for which you provide it. For example, if you provide us your email address when submitting a contact request through the “Contact” page of our Website, we will collect and use your email address in order to respond to your message. 
  1. For any other purpose disclosed by us when you provide the information. 
  1. With your consent. 

We may also disclose your personal information: 

  1. To comply with any court order, law, or legal process, including to respond to any government or regulatory request. 
  1. To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes. 
  1. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Gravity, our customers, or others. 

The categories of personal information we may disclose include: 

  1. Personal information we have collected, such as your full name, postal address, email address, or telephone number; 
  1. That is about you but individually does not identify you, such as aggregated analytics information, product popularity, ad general demographic information; and/or 
  1. About your internet connection, the equipment you use to access our Website, and usage details, including IP address 


Choices About How We Use and Disclose Your Information 

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  1. Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. 
  1. Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by you can opt-out by sending us an email with your request through the form on our “Contact” page. 
  1. Promotional Offers from Gravity. If you do not wish to have your email address used by Gravity to promote our own or third parties’ products or services, you can opt-out by sending us an email with your request through the form on our “Contact” page. 

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website. 

Residents of certain states, such as California and Nevada, may have additional personal information rights and choices. Please see Your State Privacy Rights for more information. 


Your State Privacy Rights 

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. For residents of California and Nevada, please see the appropriate disclosures below. 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. 

Nevada provides its residents with a limited right to opt-out of certain personal information sales. However, please know that we do not currently sell data triggering that statute’s opt-out requirements. 

To exercise any of these rights or to appeal a decision regarding a consumer rights request please contact our Privacy Officer at gdpr-requests@gravityusa.com. 


Your EU Privacy Rights 

 The European Union provides its citizens with additional rights regarding our use of their personal data. 

 Legal Basis for Using Your Data 

 We rely on consent as a legal basis for processing personal information in relation to sending direct marketing communications to customers via email. Users have the right to withdraw consent at any time. 

 We collect and use personal data because it is required for compliance with our legal obligations, our duties and rights under a contract for a sale or provision of goods or services to a user or customer, or for our legitimate interests. Our legitimate interests include: 

  • Selling and providing services and goods to users and customers. 
  • Protecting users, customers, and other individuals. 
  • Fulfilling duties to users, customers, and other individuals. 
  • Promoting, marketing and advertising products. 
  • Sending promotional communications which are relevant and tailored to individual users and customers. 
  • Understanding our users’ and customers’ activities, preferences and needs. 
  • Administering this Website and Gravity’s business. 
  • Preventing, investigating and detecting crime or fraud, including working with law enforcement agencies. 
  • Handling user and customer contacts, inquiries and complaints. 
  • Protecting Gravity and its Website users and customers by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Gravity. 
  • Effectively handling any legal claims or regulatory enforcement actions taken against Gravity. 

 Your EU Data Protection Rights 

 Residents of the European Union have the right to ask what personal data Gravity holds about you at any time. You have the right to ask us to update and correct any out-of-date or incorrect personal data that Gravity holds about you free of charge, and the right to opt out of any promotional communication that Gravity may send. You have the right to request that we erase your personal data through deidentification/pseudonymization, under certain conditions. You have the right to object to or in certain circumstances, restrict our processing of your personal information. In certain circumstances, you may request that we provide you or a third party designated by you with a copy of the personal information you provided to us in a structured, commonly used, machine readable-format. 

 If you have any questions about how Gravity uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact our Privacy Officer at gdpr-requests@gravityusa.com.


Changes to Our Privacy Policy 

 It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes. 


Contact Information 

To ask questions or comment about this privacy policy and our privacy practices, contact us through the “Contact” form available on our website.