Windows vs. Mac, Mac vs. Windows – if you're old enough to be running a business, chances are that you're well aware of this technological ping-pong match, which has been bouncing around the media for decades. But how much of this schism is hype and how much of it makes sense in the era of convergent tech and cloud-driven platforms? Our Austin IT support team here at Gravity Systems still falls firmly into the Windows-for-business camp. Allow us to explain why.

 Apple actually captured a pretty big chunk of the business market in the 1970s, thanks in part to its ability to run VisiCalc, the first spreadsheet program. But once Apple popularized the graphic user interface (GUI) through its underpowered but beginner-friendly Mac computer, it became marginalized as a tool for home use and for certain industries such as printing, graphic design and video. This caused software developers to focus on developing business applications primarily for the Windows operating system. That trend has continued to this day. Sure, you can perform work on a Mac and share that work with Windows users, but Windows remains the native environment of choice for the serious corporate IT department.

 What about the cloud? While it's true that many business tasks and communications take place over Web-based platforms, the user must still use one kind of hardware or the other – and for businesses, PC hardware running Windows allows for wider product selection, easier integration and maintenance, and superior service contracts and warrantees. And Windows 10's extraordinary user friendliness makes it just as cool to use as Mac OS. Online or online. offline,offlineWindows is the clear choice for businesses!

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